Today, on May 31, a rebranding event for the Kristal brand—one of Azerbaijan’s leading construction companies—is taking place at the Gulustan Palace.
During the event, the company’s new logo, visual identity, digital platforms, and future goals are being presented to the public. The rebranding aims to bring the “human factor”—which has been at the heart of Kristal’s approach for many years—to the forefront of the brand’s visual and communication strategies. This marks a significant turning point in the company’s approach.
In this new phase, Kristal is not only updating its visual image but also revising its operational strategy. The company plans to expand its operations to new cities in the near future, introduce new residential concepts, and launch a new website and mobile app to make the customer experience more accessible and functional in the digital environment.
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